Be My Brain!

I need your help, blogglings.

I'm trying to find a word.  I know this word.  I remember doing an entire unit on the concept in high school English.  But the word has fallen out of my head, and it's been driving me crazy!

I want the word that means "to give human characteristics to a non-human being or object."

I know it's not personification. I know it's not transmogrification.  I think it might be a trans- word though.

If you know this word, would you please tell me?

Thanks!

Shiny

Some words are just awesome.

I love the word 'shiny.' I blame Joss Whedon for this. If you've watched Firefly, you know what I'm talking about. But it's an awesome word. It's got the standard connotations and definitions - an object that gleams or has a lustrous finish. But it can also mean, well, awesome. It can be used an exclamation on its own, or as part of an adjective.

Also, I like 'blargh,' an expression of frustration. Don't confuse it with 'blergh,' an expression of disgust.